Spanish Marketing For Attorneys

FTC Shuts Down Operators of Deceptive Government Grant Scheme

(Media-Newswire.com) - The Federal Trade Commission, along with four state attorneys general, has shut down a fraudulent operation that allegedly took advantage of financially distressed consumers by falsely promising them a “guaranteed” $25,000 grant from the federal government. Several defendants have agreed to court orders settling the FTC and state charges, which bar all of them from the alleged deceptive conduct, ban some of them from certain types of marketing, and will result in judgments requiring them to pay hundreds of thousands of dollars in consumer refunds.

In its July 2009 complaint, the FTC, jointly with the Attorneys General of Kansas, Minnesota, and North Carolina, charged that Grant Writers Institute, LLC and several related entities and individuals falsely told consumers that they were eligible for grants from the federal government. The complaint alleged that the defendants’ false and deceptive claims that consumers are guaranteed or highly likely to receive grants violated federal law, state consumer protection laws, and the FTC’s Telemarketing Sales Rule. The Attorney General of Illinois subsequently joined the action.

According to the complaint and a subsequent amended complaint, since at least 2007, Grant Writers Institute made its phony pitch using postcards that it mass mailed to consumers across the country. Consumers were told they were entitled to $25,000 in free government grant money, guaranteed. Consumers who called a phone number on the card were pitched a $59 book titled “Professional Grant Writer ‘The Definitive Guide to Grant Writing Success.’”

The complaint charged that the defendants then called consumers who bought the book, trying to get them to pay hundreds of dollars or more for grant research, writing, or coaching services, falsely claiming a 70 percent success rate in securing grant funding for individuals.

Hispanic Online Marketing for Immigration Attorneys - Get Found ...

The majority of the Immigration Attorney websites are in english and have little to no information in Spanish.  Those websites that do have some spanish language content do not have their website optimized in spanish for google … which means you won’t be found on the internet by potential clients who search in Spanish.   The majority of SEO companies who help attorneys get on the first page of Google are in english, very few know how to reach the spanish language audience.

How do you know if they are on the first page of google for immigration attorney in Spanish?

Write in the search bar … abogados de inmigracion .. and your city.

What can an immigration attorney do to get on the 1st page of google. Run an adwords campaign in Spanish, focused in your local area SEO Optimization in Spanish of your website Get preferred listing in a highly visited and targeted Spanish Language Directory

 

Hispanic Online Marketing that Works

If you would like to get more clients from the internet looking for immigration attorneys in Spanish, contact us 305 423 9628 for a FREE consultation to see how we can help you.

We work around what you are looking for at the best ROI.

 

There are 46 million U.S. Hispanics, 30 million of who are online They have about a trillion dollars in purchasing power, making it a customer segment marketers can’t ignore. U.S. Hispanic market as one of Google’s fastest-growing segments U.S. Hispanics are 58% more likely to click on search ads, compared with the general population. Seven out of 10 U.S. Hispanics use search engines multiple times daily. 86 percent of U.S. Hispanics have a high-speed Internet connection in their homes and 78 percent use the Internet as their main information source

As you can see from this chart, while US online market has reached maturity, Spanish and Bilingual Hispanics are growing strong online.