Marketers, Get Ready: Good Housekeeping Makes More Product Tests Public
Marketers, get ready: the performance of your products in the Good Housekeeping tests going public, even if you'd rather he did not.
GoodHousekeeping.com started posting about 1200 product reviews and ranks letter in 129 categories, with plans for 3000 have posted product evaluations at the end of the year. Readers have seen before that some test results from Good Housekeeping Research Institute laboratory, mainly products are recommended in the print edition of the magazine.
"For the first time consumers and dealers will be able to see how the products were evaluated by the Institute, not just the products that were noted and later became part of the final print publishing, but each of them, "said Mark Weinberg, vice president of product strategy and planning at Hearst Magazines Digital Media.
This means that consumers can not only see the stroller Bumbleride Indie earned an A-in testing household as good, but the stroller Uppababy Vista got a B + and Loola Stroller Maxi Cosi only got a C +.
Big brand names also get marks in categories including HDTV (where contenders all had a B-or better) washing machines (which earned grades from A to C), razors (no earned a grade below B +) and self-tanning (none were above a B +).
Notes Good Housekeeping push expanded later in a field evaluation of products already occupied by Consumer Reports and consumer feedback booming on the Web. But the results are free Good Housekeeping, unlike Consumer Reports, and probably carry more authority than criticism by strangers, say, Amazon.com."There are a raft of research, now that all the points in this direction, the quality, brand, reviews and recommendations relevant and authoritative research - short of the recommendation of your friend - probably the only driver biggest decision in the world of consumers, "Mr. Weinberg said.
Goodhousekeeping.com had 1.8 million unique visitors in August, 35% more than in August 2010, according to ComScore.
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