Gustman Automotive Group will be adding GM's Buick and GMC lines ...
Gustman Automotive Group will be adding GM?s Buick and GMC lines to its Chevrolet dealership in Kaukauna at State 55 and US 41.
The move follows the company?s sale of Gustman GMC of Green Bay, 301 N. Taylor Street, in Howard to Neenah-based Bergstrom Automotive.
Terms of the deal were not released.
?We think it?s a wonderful opportunity for us in the (Fox River) Valley,? said Tom Gustman, president of Gustman Automotive Group. ?We were always very happy in Green Bay. ? We spent a lot of money on a wonderful facility, but losing Pontiac, that hurt that operation.?
Bergstrom will move its Bergstrom Cadillac and Used Car Superstore from 2800 Ramada Way in Ashwaubenon to the former Gustman on Taylor Street.
The new dealership is called Bergstrom Cadillac GMC of Green Bay.
Tim Bergstrom, executive vice president and chief operating officer, said Bergstrom Automotive is pleased with the expansion in the Green Bay market.
?The US car business continues to rebound, and now is a very strategic time to grow in markets that have solid histories, great future potentials and strong work forces,? he said in a statement.
Bergstrom purchased Lincoln of Appleton from Gustman in May, making Bergstrom the sole Fox Cities Lincoln dealer and giving Gustman room for its growing Subaru brand. Bergstrom had previously purchased Mueller Lincoln of Oshkosh in March, and with Ford Motor Co.?s approval, had the exclusive Lincoln sales rights from Wrightstown through Oshkosh. It consolidated the two Lincoln operations in one new showroom, called Bergstrom Ford Lincoln of the Fox Valley, in Neenah.
Bergstom also opened one of the first Fiat dealerships in the country, with a location in Milwuakee.
Neenah-based Bergstom Automotive owns 30 facilities around the state representing more than 35 brands of vehicles.
Gustman has dealerships in Appleton, Kaukauna and Seymour, according to its website.
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