Sean Johnson: 10 years and swinging
From his co-creation and starring role in the seminal "Whiskey" films (as Boozy the Clown, with "the other Sean" Kearns) to his his co-founding of StepChild Snowboards , Canadian Sean Johnson has more than left his mark on snowboarding culture. The B.C. native has been on both sides of the camera -- filming and riding, drunk and sober, breaking and creating. But StepChild hitting the 10-year mark is proof of both his insane passion for snowboarding and of his continued scrappiness, even when there's not a broken beer bottle in sight. We caught up with Johnson at his spot on the West coast of Vancouver Island to see how it's all playing out, for both man and brand.
ESPN: When you scraped StepChild together did you see long-term possibilities?
Sean Johnson: It was more of a reaction to what was going on in my life at the time. I've had some pretty hard battles with alcoholism. You live this snowboard dream by traveling, partying and riding as much as possible. Years fly by and, before you know it, your moves aren't that rad anymore. Meanwhile the people who aren't snowboarding and partying their faces off are out there working hard, learning a trade, or starting a business.
At 28 I got completely dumped on my ass by all of my sponsors -- and I totally deserved it. I kept asking myself, "What do I know?" I had no education, and at the time I only knew, and still loved, was snowboarding. So that's what I thought I should do.
One of my best friends, Brad Richmond, wanted to do the same. He was the guy who got an education while I was snowboarding and drinking. We got together and started StepChild. Our main goal was to survive. The rule from day one was that the business would survive but the friendship was the most important thing -- something Kearns taught me.
We didn't want to "shake up the industry" like some upstarts claim. We just wanted to run our own deal and not have to work with a--holes anymore. I've pretty much worn every hat there is to wear in snowboarding -- from rug-rat am rider with nothing to an up-and-coming pro, to washed-up boozed loser; from filming video parts, then being a filmer, then running a company.
Buy Sell And Trade Vancouver Island - News
Check back tomorrow for another cartoon. by Chris Olds Courtesy of Panini America Jeremy Lin finally has a trading card and it arrives Feb. 29. With all the buzz about Jeremy Lin and the skyrocketing sales of his basketball cards, many a Knicks fan and
We caught up with Johnson at his spot on the West coast of Vancouver Island to see how it's all playing out, for both man and brand. ESPN: When you scrapped StepChild together did you see long-term possibilities? Sean Johnson: It was more of a reaction
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